The coming generation of products will increasingly prioritise intelligence over interfaces. It’s the underlying logic and thinking – which will transform simple tools into powerful, useful experiences.
New interface types do not automatically create value – they simply provide additional ways to interact with the underlying intelligence.
Each new interface comes with its own pros and cons – chat makes complex things simple, but simple things complex. The products of the future won’t eschew traditional interfaces, but adapt contextually, surfacing the right tools at the right time.
Chat can make complex things simple, but makes simple things complex.
The shift to a new type of product requires a shift to a new type of design. We’re conducting ongoing research, interviews, and experiments to better understand and prepare for these coming changes. Furthermore, we have created a growing set of principles for designing and building intelligent products and services.